The components and characteristics that an ecommerce must have.

Virtual stores are not just showing a product and a form for the customer to pay for their purchases. A successful internet store must be focused on the user experience, which goes from the image and design of the site, the purchase logistics, the simplicity of its use, to all details of their purchase information, customare care and security of the site.

The following points are some components that your online store must have:

1- A user-friendly design, adapted to any device, and categorized in an efficient and clear way. If the user has trouble locating what they are looking for, or the site is not user friendly, the buyer will choose their competition.

2- A product layout that displays high-quality images, description, all prices (product price, shipping price, taxes, extras) and all the characteristics (measurements, colors, materials, etc.). You should not forget the delivery times either. This factor can be decisive for the buyer to choose to buy your product.

3- A shopping cart that displays everything you have selected to buy, with the possibility of editing the quantity to buy, or removing the products that you no longer want. Do not omit to show in this section all the costs involved in your purchase, as well as the sum of these, in such a way that the user can know the total to pay before continuing.

4- The site must not only ask the buyer's data, but also the shipping data. Not always the one who buys is the one who will receive the product. The buyer may be thinking of a gift for someone special or for work.

5- Have a reliable payment gateway for the user. This is one of the parts where more attention should be focus to details. If the user realizes that something does not add up, they will not trust your site and will refuse to buy from your site. One strategy can be to use different forms of payment as an alternative, to use tools that generate confidence in the buyer, such as Paypal, Conekta, Stripe, among others.

6- An efficient and accurate purchase tracking system. Make sure the shipment arrives in the time you promised. It is an important point for the user to buy again on your site, or for them not to cancel their purchase and ask for a refund, which might cause you extra fees from your bank.

7- Always be available to any message that the user sends you. If personalized support is slow, or unprofessional, the buyer will be wary of your site.